The digital delivery of Christian content has exploded with thousands of ministries offering digital content - bible.com alone has 350 million downloads of the bible. What if Waybase created a stream of as many sources as possible (knowing where and when a download is happening is already standard) and overlaid this data on a map. This would indicate a non-static visual of where there is activity in a neighborhood. Perfect for church planting decisions (you notice a neighborhood with no churches but a steady stream of content being downloaded). It would also give a great statistical snapshot of engagement. Extrapolating this to other countries, as a mission organization we would use it to determine what unreached areas have unusual activity and be able to rapidly deploy real humans into the neighborhood and have a solid possibility of a rapid response. Since Canadian are increasingly privatizing their faith, we would get an entirely different picture of spiritual reality.